Something Innovative: Nandini On Wheels Is Here to Promote Its Products

November 19: Dakshina Kannada Cooperative Milk Producers Union Ltd. (DKMUL) launched two vehicles called Nandini On Wheels to promote the Nandini brand of products and make them available on the doorstep of consumers. While one vehicle will operate in Dakshina Kannada, the other will operate in Udupi district. The vehicles will be taken to apartments of the two districts, in the beginning.
DKMUL Manager (Marketing) Jayadevappa K. said that Nandini on Wheels will help in better display of all Karnataka Milk Federation products. These vehicles come with cooling devices that help in storing milk, ice cream and other milk products. This also helps DKMUL to have the floating advertisement facility for KMF products.