Kambala Hero Gets Recognition by Vicks India: Shares A Witty Creative On Social Media

Kambala Hero Gets Recognition by Vicks India: Shares A Witty Creative On Social Media

February 20: Sreenivas Gowda, the Kambala jockey who was in news recently for record breaking performance at the Aikala Kambala was and also for being faster than Usain Bolt.
This comparison tuned to be magical for Sreenivas Gowda as he turned into an overnight Internet sensation.
Chief Minister B.S. Yediyurappa felicitated him with a cash prize of Rs 3 lakh. Other prominent leaders also joined in to celebrate the achievement.
Vicks India too came out in support of India’s Usain Bolt. In a congratulatory post, Vicks India came up with a witty creative on their social media page “Congratulations to all our Buffalo Jockeys at this year’s Kambala races. You have proven that records are made to be broken.
#Kambala #TraditionalSport #BuffaloRace #SrinivasGowda #Karnataka #VicksKiGoli #NoKhichKhich #NoHichKich

The post has garnered more than 7.3k likes and has been making rounds on social media. An apt creative and a brilliant branding idea!

 

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