The Price of Most Loved Shankarapura Jasmine Soars This Festive Reason: Check Out

The Shankarapura jasmine, most loved by the locals which normally retails for Rs 600 an atte (a local measure) in the festive season has touched Rs 2,200 an atte on August 3, Wednesday. This is because of high demand but low supply. Last year, the highest that the Shankarapura jasmine fetched was Rs 1,950. The Shankarapura Jasmine has a good demand in Mangalore and Mumbai. Also the people of the coastal region are in love with the flower and use it for auspicious occasion. The flower which is normally sold for Rs 600 per atte during the festive times with an average yield is seeing a high demand and a low supply situation this year.

There are about 10,000 families engaged in jasmine cultivation in the coastal districts, extending from Kasaragod to Uttara Kannada. About 8,000 families are from the Udupi district. The lowest rate for an atte hovers between Rs 80 and Rs 100 in the off-season, and sometimes touches Rs 40 during transport strikes.