Udupi in a Box – An Experiment to Boost Tourism: Check Out This Innovative Initiative Started in Udupi

A Unique an innovative initiative is being hosted by the Urban Vision, Red Dot Foundation Global, Udupi Tourism and Mangaluru City Corporation with support from Vital Voices Fortune Mentoring Program of the United States Department of state. This is an experiment to explore tourism beyond temples and beaches. The experimental ‘Udupi in a box’ — a memento — consists of the products made from GI tagged items from the Udupi district like wellness shots and juices featuring local flowers like blue hibiscus and Jasmine. The box consists of two mattu gulla relishes, a Shankarpura mallige soap, one box of locally crafted jasmine candle. The launch and design hackathon were organised on October 31 and features micro-entrepreneurs from the twin districts working on various initiatives. Community-based tourism involves giving tourists the chance to meet local people and experience authentic cultural exchange. This provides opportunities for local people to bring in income.